Mktg Sr Manager

Overview

We Are PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes LAY’S ®️, DORITOS ®️, CHEETOS ®️, GATORADE ®️, PEPSI ®️, QUAKER ®️ and more. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.

Our employees drive our culture. No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit. At PepsiCo, we know that our company can only succeed when our associates and the society we serve flourishes. We are committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone, regardless of what we look like, where we come from or who we love, has a voice. At PepsiCo we create a Space to be y( )u.

“We are an equal opportunity employer and comply with the with the global human rights policies and equality laws in the countries we operate in, we value diversity at our company; it is an essential part of our success. We do not discriminate on the basis of age, pregnancy or marital/civil partnerships, religion or belief, gender, disability and we are Mowaamah -GOLD certified in Saudi.”

Learn more about our culture and life at PepsiCo: https://stories.pepsicojobs.com/

Job Overview: Set the strategic agenda and execution plan to drive Colas business growth in KSA including equity building initiatives, brand in-market performance activities and brand P&L delivery while in parallel building overall colas team functional and leadership capabilities.

Responsibilities

1. Create overall brand growth strategy for Colas across communication, innovation and activation pillars

2. Own insight generation and performance tracking to identify growth opportunities for the colas portfolio

3. Deliver Colas brand growth targets including share growth as well as NR & NOPBT

4. Lead the negotiations and establish brand partnerships & sponsorships with global, regional and local partners within both the government and entertainment industry to ensure presence and brand integration in key cultural spaces and events across portfolio. A +$7MM agenda.

5. Lead the development and execution of effective AOP initiatives in line with strategic ambition

6. Lead creative, digital and media agencies to maximize creative excellence and deliver world class campaigns

7. Collaborate with the franchise team to ensure continuous alignment of bottling partners on marketing programs and brand plans

8. Coach & support Colas team to build capability and drive the team to focus on ‘being consumer centric’ and raise the bar on talent and diversity

9. Partner with local and global commercialization and R&D teams to shape innovation plans to drive incremental portfolio growth

10. Partner with sustainability team to ensure the delivery of pep+ agenda with focus on sugar reduction journey and sustainable packaging

Qualifications

standard L11 qualification

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