Influencer Marketing Manager

The purpose of this role is to manage, activate and support innovative influencer marketing campaigns. Manages and nurtures new client relationships and ensure programmes are highly effective and creative with measurable outcomes. Plans and delivers social media campaigns with creators and influencers across paid, earned and shared media.

Job Description:

Key responsibilities:

Thinks beyond the concept on how the concept will come to life using tools like 4 box and create tactical strategy and influencer recommendations using data from tribes, conversation mapping and client given data

A thought leader that uses knowledge of cutting edge trends and leads influencer process while serving as day to day contact with cross-functional internal teams in strategy, media, Comms planning, SEO, insights and creative with minimal oversight

Builds, grows and maintains strong relationships with creatives, clients and influencers, managers and agents

Manages, inspires and grows team members

Sets KPIs, captures and packages campaign results with minimal oversight

Leads strategy and onsite management at influencer events

Owns the influencer story within wrap up reporting. Does more than tell numbers, creates allure around what the numbers mean; Proactively turns reporting into merchandising one-sheets

Defines and frames problems and solutions in interesting ways rooted in storytelling and fuses storytelling and ironclad rationale for influencer recommendations into client facing decks

Serves as a key advisor and represent with the utmost professionalism as sole influencer representative in a room with internal, IAT and day to day clients

Grows business by participating in new business pitches and selling work into existing clients and write resulting scope

Location:

CDMX – 1458 Avenida Insurgentes Sur

Brand:

Dentsu Creative

Time Type:

Full time

Contract Type:

Permanent

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