Digital Media and Outreach Specialist

LOCATION: HOPE Clinic (Main)

REPORTS TO: Business Development Director

Bachelor’s degree required, preferably in Marketing,

EDUCATION:
Communication, Social Work, Public Health, or Biology

• 3 years marketing experience or relevant work

WORK EXPERIENCE:
experience required. Non-profit experience preferred.

SALARY RANGE: $14.00-$18.00/ hour

FLSA STATUS: Hourly – Non-Exempt

POSITION TYPE: Full-Time

Fluent in English; Bilingual in English and Spanish,

POSITION REQUIREMENTS: Arabic, Burmese, Chinese or other languages is strongly

preferred.

HOPE Clinic is an equal opportunity employer, dedicated to a policy of non-discrimination in employment

on any basis including but not limited to disability, race, creed, color, age, sex, religion, political or other

opinion, national or social origin, etc.

JOB SUMMARY:
The Digital Media and Outreach Specialist will be responsible for connecting HOPE Clinic to the

different communities it serves, planning and implementing marketing initiatives and campaigns to

bring health awareness to the community. This role will develop, execute, and monitor marketing

agendas across a variety of channels. He/she will also be responsible for maintaining a calendar for

outreach events and assist in planning and executing various events. This role with also assist with

coordination of outreach activities, health education/awareness initiatives, navigation, and eligibility

assistance to patients and communities of HOPE Clinic.

MAJOR DUTIES & RESPONSIBILITIES:

• Create/edit/distribute engaging written, graphic and/or video contents for a range of media

formats for the website, print, press releases, brochures, social media, e-

newsletters/newsletters, email campaigns and work with local media outlets as needed;

• Create marketing and social media campaigns and strategies, including budget planning,

content ideation, and implementation/posting schedule for HOPE Clinic’s programs, paid

advertising, special events, sponsorships, newsletter publications, and/or announcements;

• Create flyers, posters, etc. and marketing materials for clinic service and events promotions;
• Ensure that marketing plans and messages reinforce HOPE Clinic’s mission and are

delivered effectively to target audiences;

• Manage HOPE Clinic’s website and different social media handles including but not limited

to Instagram, Facebook, Twitter, etc.;

• Grow and expand company social media presence into new social media platforms, plus

increases presence on existing platforms including Facebook, LinkedIn, Twitter, and

Instagram;

• Collaborate with all HOPE Clinic departments to develop key messages for updates about

clinic services and programs for various campaigns-from ideation to execution to reach

specific/different communities;

• Provide training and guidance to outreach team members on social media implementation

best practices and strategies;

• Research and monitor activity of FQHC market;
• Collect patient data and analyze interactions and visits, plus use this information to create

comprehensive reports to improve future marketing strategies and campaigns;

• Ensure that work assignments and information gathered from day-to-day work is not shared

with anyone and protects all patient and agency information. Is knowledgeable of and

maintains HIPAA standards of privacy and confidentiality;

• Actively participates in performance improvement initiatives and quality assurance

activities-as needed;

• Outreach, coordinate, and conduct town hall in different populations regarding health

initiatives such as Zika awareness and COVID-19 awareness-as needed;

• Schedule patients who needed guidance in Marketplace Health Insurance; assist patients

with marketplace application; and assist with ACA project reporting – as needed;

• Attend on-site/off-site community engagement activities, meetings and on-site/off-site clinic

events as needed;

• Attend meetings pertaining to health topics such as prenatal care, diabetes management, etc.

– as needed;

• Plan and execute outreach and education activities both in house and in the community;

coordinate the necessary materials and staff for the events – as needed;

• Organize civic engagement tabling in house and coordinate civic engagement activities and

voter registration drives in the community – as needed;

• Build new/retain current partnerships with community-based organizations (local

schools/school districts, religious organizations, businesses, and other social service

organizations), especially near the new clinic sites – as needed;

• Work with local elected officials to advocate and promote the importance of a health home

and build a working relationship with them – as needed;

• Report media campaign or marketing progress to Business Development Director and/or

Upper Management as requested;

• Perform other duties as assigned to support HOPE Clinic’s Mission, Vision, and Values.

QUALIFICATION REQUIREMENTS:

• Skilled in graphic design;

Updated 05/13/2021

• 1 – 3 years marketing experience required;
• Experience with desktop publishing software and production processes, as well as

photography, videography, photo editing software including Photoshop, Final Cut Pro,

Premiere Pro, Macintosh operating systems and Adobe Creative Suite applications.

• Knowledge and use of social media platforms, including emerging technologies and trends

with experience in creating social media posts on Facebook, Twitter, Instagram, LinkedIn

and HootSuite and be able to utilize the Internet;

• Ability to create unique story/content/media ideas under tight deadlines;
• Excellent interpersonal skills, verbal and written communication, feature writing, editing

and presentation skills. Excellent research skills, utilizing the Internet, as well as print and

other sources.

• Knowledge of target audiences;
• Knowledge of and experience in developing, implementing, and working in a community

outreach program;

• Ability to think strategically and use data to recommend actions.

TRAVEL REQUIREMENTS:

• Ability to travel to satellite sites and/or off-site locations for events or training as needed;
• Proof of liability and property damage insurance on vehicle used is required.

EDUCATION and/or EXPERIENCE:

• A Bachelor’s degree in digital media, graphic design, public relations, communications,

marketing, or closely related field required. Experience in the medical field and

referral/patient navigation is preferred.

LANGUAGE SKILLS:
Ability to read, analyze, and interpret general health and social services guidelines, technical

procedures or governmental regulations. Ability to write reports, health correspondence and

procedure manuals. Ability to effectively present information and respond to questions from

groups or patients, center staff, and the general public.

MATHEMATICAL SKILLS:
Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers,

common fractions, and decimals. Ability to compute rate, ratio, and percent.

REASONING ABILITY:
Ability to solve practical problems and deal with a variety of concrete variables in situations

where only limited standardization exists. Ability to interpret a variety of instruction

furnished in written, oral, diagram, or schedule form.

LEADERSHIP RESPONSIBILITIES:
No supervisory or direct people management responsibilities. May provide occasional work

guidance, technical advice, and training staff.

WORK COMPLEXITY/INDEPENDENT JUDGEMENT:
Updated 05/13/2021

Work tasks are often straightforward, routine, structured and guided by established policies

and procedures. Little, if any, independent judgment is required, outside of making basic

choice in the selection and application of established methods. The job received frequent,

ongoing supervision.

PROBLEM SOLVING:
Decisions are made on routine matters affecting few individuals and usually within the

confines of the job’s own department. Specific job activities and results are typically

reviewed closely. There are limited requirements for developing new ideas or changes in

methods, procedures or services.

COMMUNICATION/INTERACTIONS:
Information sharing – give and receive information such as options, technical direction,

instructions and reporting results. Interactions are mostly with customers, own supervisor

and coworkers in own and other departments.

IMPACT OF DECISIONS:
Follow rules and procedures. Decisions can have minimal or no impact to HOPE Clinic.

Errors can be readily detected, usually by the employee, and, if made, would result in minor

expense for correction.

PATIENT RELATIONSHIPS:
Follows through with customer inquiries, requests, and complaints. Forwards difficult and

non-routine inquiries or requests to appropriate level for resolution.

AMERICANS WITH DISABILITIES SPECIFICATION:
The physical demands described here are representative of those that must be met by an

employee to successfully perform the essential functions of this job. Reasonable

accommodations may be made to enable individuals with disabilities to perform the

essential functions.

• While performing the essential duties of this job, the employee is regularly required to

stand, sit, talk, hear, stoop, kneel, and use hands and fingers to operate a computer and

telephone keyboard reach;

• Specific vision abilities required by this job include close vision requirements due to

computer work;

• Light to moderate lifting (up to twenty pounds) is required;
• Ability to uphold the stress of assisting patients of diverse backgrounds;
• Regular, predictable attendance is required.

WORKING/ENVIRONMENTAL CONDITIONS:
Work is normally performed in a typical health clinic work environment which may or may

not subject the employee to hazardous or unpleasant elements, noise, crowds,

confined/restricted but fire hazard approved desk spaces/rooms and varying temperatures at

the clinic. There may be occasional off-site/outdoor assignments with exposure to heat/cold,

wet/humid, dry/arid airs or temperatures.

Updated 05/13/2021

HOPE Clinic is a smoke-free and drug-free workplace in compliance with federal guidelines.

_____________________________________________ __________________

Signature Date

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Full Name – Printed

Updated 05/13/2021